Aug 23 2008
Jessica Simpson for Stampede Light beer
As ya’ll probably know, Jessica Simpson is attempting to remake herself into a country music star. In keeping with her new country gal image, she’s become the spokesperson for Stampede Light Plus beer. Stampede Light is the only U.S. beer to contain vitamins, including vitamin B and folic acid. The perfect beverage for a cowgirl who wants to get a little buzz on and still be up for her morning workout routine the next day.
Says company CEO Lawrence D. Schwartz, “In addition to liking and drinking the beer, this fit in with Jessica’s entrepreneurial interests. And clearly, Jessica’s healthy lifestyle and image fit perfectly with our strategy.” In addition to appearing in the ads, Simpson has a 15% stake in the Dallas-based company. So if this whole country music thing doesn’t work out so well, at least she can get her drink on.
